by Stanley Park
Until recently, the vast amount of news and
other information available on the World Wide Web was accessible only by
manually browsing for specific content via search engines. RSS (Really Simple Syndication)
represents an information revolution that turns this concept around by actively
syndicating content on an ever growing number of websites. RSS content is
transmitted over the Web via “feeds” covering an extensive range of topics and
interests, from general news coverage to breaking bulletins in sports,
business, science, politics, the arts, and countless other fields. Users
subscribe to the RSS feeds available from an increasing number of websites and
receive frequent updates in their selected fields of interest via an “RSS
reader” or “aggregator” that continuously gathers news from RSS-capable sites
and translates it into text and links for review on-demand.
The aggregation of RSS feeds is expanding
exponentially, to the point that an estimated 75.3 million people currently use
this news channeling system on a regular basis. Our daily lives are constantly
influenced by one source of news or another, but mainstream news media channels
are often accused of biased reporting that is tainted by special interest
groups. RSS feeds are not subject to censorship or news filtering and one must
be aware that the information provided must be analyzed carefully just as is
also true of the mainstream media, but the concept still empowers individuals
to have as much of a voice as the media conglomerates.
RSS aggregators typically appear in the
same basic format as a web browser page displaying a list of articles and links
from feeds to which the user has subscribed. There are dozens of aggregators
available to which users can turn to review the latest updates. When active,
these aggregators dominate the desktop, making it necessary to set aside other
applications to catch up on the latest news.
In a breakthrough development that brings
the RSS news and information revolution to the next level, the upstart software
development team at Netsplorer.com has created a powerful application that
presents RSS feeds via an unobtrusive newsreader that scrolls directly on the
desktop. While still under heavy testing, the team anticipates unleashing this
remarkable application in early November 2006. The Netsplorer NewsReader™ will
be completely customizable, not only appearing at either the top or the bottom
of the screen, but also scrolling at a fully adjustable speed and transparency
that makes it highly user friendly.
The Netsplorer NewsReader™ not only allows
the user to scroll news information directly from such mainstream news feeds as
CNN and the BBC, it is also capable of adding and displaying the feed from any
RSS subscription, all scrolling across the desktop in clickable links that open
an associated web page at the click of a mouse. For those who like to keep
close track of their investments, the Netsplorer NewsReader™ also will
distinguish itself by allowing users to display continuously updated delayed
quotes and links to breaking news on their favorite stocks.
Netsplorer™ also provides a groundbreaking
approach to RSS article posting. Previously, those who wished to submit their
own articles for posting to a potential readership of millions of RSS users
needed to go through many different syndication channels to achieve
distribution over hundreds of separate feeds. Netsplorer™ offers the potential
to deliver this original content from its own web portal. The Netsplorer
NewsReader™ can also be custom branded or co-branded for any organization that
wishes to provide targeted news to its customers, members, investors or other
interested parties.
The Netsplorer NewsReader™ can be
custom-branded to display the organization’s own logo, provided that the
statement, “Powered by Netsplorer.com” is included in their marketing and
distribution campaigns. This unique capability allows companies and other
groups to provide their custom-branded version of the Netsplorer NewsReader™
free of charge to their clients, providing a direct link to their target market
along with free end user access to the entire worldwide collection of RSS
feeds.
The Netsplorer News Reader™ is certified to
contain no spyware or adware. The Netsplorer NewsReader™ will be available as a
freeware download from Netsplorer.com. The company has set its goal on
distributing the free Netsplorer™ application to millions of desktops worldwide
within the next twelve months.
About the Author:
Stanley Park is a business development
consultant, speaker, author, and copywriter. With 15 years experience in
Business Marketing Management program. He is also a technical writer for www.Netsplorer.com News syndication and
RSS feed aggregator. He spearheaded the online marketing program for
Stockmat.com with a success ratio of over 52 million hits in the month of
August 2005.
Article
Source:
eArticlesOnline.com
