Marketing
Many think of marketing as promotion, advertising or sales. Whey they see television advertisements or newspaper advertisements, they view this as marketing. Others use the term in place of the word "sales." How often have you heard a company or individual say they are
"selling" a product or service? But using the term in this way is only partially correct. Marketing ismuch more than simply promotion or selling.
A marketing approach to business begins with understanding you customers and their needs. It
involves designing the entire company around fulfilling those needs, beginning with the product or service. Decisions that involve pricing, services, advertising and even sales are developed with the customer's needs and desires.
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